Contact Us

Phone: +1 (888) 513 7263
Email: support@getsworl.com

We do the software development in Seattle, Washington.

Industrial Generosity, Inc.
Makers of Sworl
1964 4th Ave S
Seattle, WA 98134

About Sworl - Seattle and Portland

We print the photos, assemble the frames, and package for shipment from Portland, Oregon.

3265 NW Yeon Ave
Portland, OR 98710

Our Company

Sworl is a photo framing service, first available on the iPhone. It's a simple app that makes printing, framing and delivering custom photo gifts from your iPhone easy and enjoyable.

Sworl started when Tom Riley and Steve Dodd, longtime picture framing colleagues, had a brainstorm: "How can we do photo framing from mobile devices?" What they had in mind—printing, framing and delivering iPhone photos—simply didn’t exist.

Hearing their idea, Tom’s friend DJ Schwend, an interactive product designer, knew they could make it happen. And with a lot of tech help from Chris Bryant, they designed the game-changing iPhone app you can now have in your hands.

Available on the App Store

Our core values of generosity, simplicity and delight inform everything we do for our customers, our community and each other.


Our Community

Sworl is proud to support some amazing organizations in our local community.

Youth In Focus Logo

Youth in Focus’ mission is to empower urban youth, through photography, to experience their world in new ways and to make positive choices for their lives. youthinfocus.org

West Seattle Monster Dash Logo

South Seattle Community College Co-Op Preschools are where parents and children play and learn together. The West Seattle Monster Dash 5K is the fun fundraiser for this local non-profit. westseattlemonsterdash.blogspot.com

EagleClaw FC Logo

Sworl is proud to be the Official Photo Framing Partner of Eagleclaw Football Academy and supports their RallyMe Academy Scholarship Campaign.

Think Sworl could help you in fundraising for your favorite non-profit? Contact Us to find out more!


Our Team

Tom Riley

Tom Riley

Sworl Co-Founder, CEO

Tom is our team leader. He loves his friends, his family, great food, French wine and the feeling he gets from riding 100 miles on his bike. His favorite places include the Bavarian Restaurant in Taos, the fountain courtyard at Hotel Deux Rocs in Seillan, France and the windswept deck of a Washington ferry. He is not at all opinionated.

Steve Dodd

Steve Dodd

Sworl Co-Founder

Steve’s our framing guy, a vintage expert in every aspect of this business. A family man with two kids in college, recently retired board member of Youth in Focus, who loves biking, skiing, tennis, cooking and enjoying the Great Northwest. Among his favorite places are the slopes at Whistler, the hill towns of Italy, Barcelona and relaxing in Maui.

Chris Bryant

Chris Bryant

CHIEF TECHNOLOGY OFFICER

Chris is our resident tech expert. He likes cooking big family dinners and building complex LEGO structures with his wife and kids. He loves Seattle, Pasadena and Tokyo’s subway and Shinto shrines. Chris is fluent in Southern, Midwestern and West Coast English.

Helen Tapping

Helen Tapping

Marketing and Brand

Helen helped get Sworl up and running. A native of North London, she moved to Seattle “for a year” with Getty Images, and she’s still here. Helen’s on the board of Youth in Focus and loves to snowboard, kayak and watch the Sounders play what is properly called football. One July 4th, Helen had her dream wedding when she married her husband Chris in Las Vegas—with Elvis officiating.

Will Jackson

Will Jackson

BLOG WRITER/EDITOR

Will helps you share your stories with the world. He’s interested in art, music and the various ways that people express themselves. He grew up in Virginia, has called Seattle home for more than half his life and has two daughters who are Washington natives. Will likes beaches, bodysurfing, Vermont, Vashon Island and alliteration.

Adrian Hanauer

Adrian Hanauer

BOARD MEMBER

Adrian helps us with our business strategy. His favorite places are Whistler, BC, Cabo San Lucas, and anywhere in the world soccer is being played. When he's not advising us, he is owner and general manager of the Seattle Sounders FC. #ebfg

Garrett McAuliffe

Garrett McAuliffe

ADVISORY BOARD MEMBER

Garrett gives us great advice on how best to deliver the Sworl experience on your phone. He’s lived in many places and likes computers and flying—he’s piloted everything from a 1930s Waco open cockpit biplane to an Embraer Phenom 100 (“Seattle to Everett in about a minute”). He loves picnics with his wife on the bridges of Paris and walks with his dogs in Vancouver, BC.

Fritz Kruger

Fritz Kruger

ADVISORY BOARD MEMBER

Fritz is our marketing sounding board. With three sons, he spends most of his non-work time either playing, coaching or watching sports. Whistler is his family’s favorite destination, for skiing in winter, mountain biking and exploring in summer and Merlin’s monster nachos anytime. Fritz also loves Keen’s steakhouse in NYC.